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Interview Details

Devo - Are We Not Icons Yet?

Interview with Jerry Casale of Devo

By: Jez Porat & Vivien Weimar

Always one to beat to their own drummer (and whatever instruments they could find for the sound), Devo was one of the most unlikely bands to break into the mainstream in the early '80s. Almost seen more as a radical art collective than band, Devo were one of the first bands to benefit from the new video medium, MTV, with their song "Whip It". A whirling dervish of campy hoedown and tongue-in-cheek S&M with the bands' trademark "energy dome" hats, Devo was always ahead of their time. In fact, far more than any other band of that era, Devo had a mission behind their music. Taking their name from the concept de-evoltion, or the theory that man is actually de-voling rather than evolving as a species. One needs to only looks at America's current political climate to know that Devo were more accurate than even they could have predicted.

While Devo never officially disbanded, but 1990, the members all became involved in various other projects. Anyone who has walked around L.A.'s Sunset Strip will instantly recognize the lime green spaceship looking building, home to founding member Mark Mothersbaugh's production company, Mutato Muzika. Foraying into video direction, soundtracks, and even having their music made into children's songs, it is clear that the ever-innovative Devo has lost none of their artistic creativity over the years.

Last year the band reformed for a few select U.S. tour dates and this year Europe will be treated to a full-scale reunion tour. SubCulture Magazine got one of our most eclectic interviews yet. Let the Devo-lution begin!

  • What prompted this European reunion tour of sorts?

    Promoters actually asked us to traverse the big water and visit. I guess rock critics couldn't kill us so we were invited back to the party after all these years.

  • So, after thirty years, where exactly are we as a species in the Deevolution process? Are things really getting worse as you see it? [Especially politically and/or culturally?]

    We think you know the answer to this question before you ask it. Deevolution is real. We tried to warn everyone. Now the world is DEVO. If someone in 1980 had let you see the future in 2007 would you have believed it? Things are devolving at an exponential rate. Humans are a blight on the planet and they are subconsciously doing things to become extinct since no other species can help regulate us. In the case of Fundamentalists (all types, not just Muslim) they are CONSCIOUSLY going about ringing in Armeggedon.

  • What kitsch, sci-fi and surrealistic aural visual experience we should expect from Devo circa 2007.

    That's easy. We are going to completely do what we did. No one else looks, sounds, or acts like DEVO on stage. We will subject a new generation to the experience. The fact that grown men will do this is very surreal and downright scary.

  • I'm wondering about Booji Boy and his father, General Boy. In the mid- '70s both didn't hide their thoughts about American culture and American authorities. How are they doing these days?

    Booji Boy does not age, as you know. He is as old as the mountains but as yet unborn. His thoughts these days on the state of culture and politics are a little more Yoda-like since nothing is funny now that we are AT WAR according to our Jocko Homo president and his cadre of henchmen. General Boy is braving the ravages of time and prepared to launch that big campaign in the sky if need be.

  • Since your early days you have always been controversial, noveland revolutionary. People where more interested in breaking boundaries,being different and experimenting with music. Where do you find any of those aspects in today's music?

    We don't. We hear they exist but it's hard to find. A Jimi Hendrix for today's cultural context would not get banner space on I-tunes. We live in a Corporate Feudal State. Artists conform readily, standing in line high hopin' on the scrotum for a song licensing deal in the latest commercial. It's one of the only avenues left for getting revenue from creative music content. There is no music business as such and record companies are imploding. They don't even have the vision or the savvy in most cases to find, sign and promote new, exciting stuff. They wait for it to happen and then glom on if they can.

  • Do you all watch American Idol? And if so, any comments on the current season (or America's borderline obsessive interest)?

    American Idol is a great case study in examples of devolution. This is what talent has been reduced to in the Vox Populi: Morons who sing standards and hit as many notes as they can. If this was how artists were selected in the past the history of rock and pop as we know it would not exist. Bob Dylan would have been booted off the show by Simon Cowl because "he couldn't sing".

  • What do you see as your biggest accomplishment as a band (either personally, commercially, or otherwise)?

    We prevailed against all odds and actually injected substance and humor into pop culture using music that went beyond style. DEVO is iconic. It becomes a descriptive term, noun, verb, and adjective synonymous with outsider positions and hard to label originality.

  • Devo were pioneers of the music video especially in the early days of MTV and many of your films and clips are important landmarks in the development of this genre. What do you think of this medium over taken music, I mean "video killed the radio star" quite literally. With the advent of the internet kill the video star?

    Yes, we had made 5 short music based films before the advent of MTV. They needed our clips in the beginning because they had nothing for programming. That soon turned inside out and their play lists became tied to Top 40 radio. The "musicvideo" as it became known quickly devolved into low budget commercials presided over by a host of gatekeepers that had no business inserting themselves in the creative process. MTV was the snake that ate it's tail. And, yes U-tube killed MTV 2.

  • Do you have a sense of deja-vu towards any of the bands or artists nowadays, something that make you wonder "Hey, they remind me of us when we were young."?

    Yes, we see that and we are heartened by it. We like what we did and the special energy it had so it's easy to like it again. It's a sort of vindication that we did something right to hear it coming from new bands.

  • You worked on a project with Disney known as Devo 2.0, where a band of child performers was assembled and re-recorded Devo songs. How was it for you to make the switch towards the very younger generation and how was the feeling that your songs get to educate musically the kids of your audience?

    The idea was so ridiculous on the surface that we were intrigued by it. To re-purpose DEVO songs and videos for a 4 to 8 year old audience and be sent through the Disney Taliban meat-grinder was surreal and potentially subversive. They chose the songs and then were appalled later when they realized they had never paid attention to the lyrics. "Hey, you can't say “But not for me" in Beautiful World. Take it out or say "foe me too!". "You can't say "freedom from choice is what you want" in Freedom of Choice. What's wrong with you guys?" It was hilarious. Irony is always the first casualty of corporate media honchos.

  • What other current independent projects are you all working on?

    Mark of course primarily composes film scores. He is finishing Mama's Boy now. He also creates limited edition fine art prints and ahs a traveling exhibition in the US and Europe. I continue to direct TV commercials and I'm attached to direct a feature film from a script by Steve Pink. It's called RB2000, a dark comedy based on a true story I optioned about some 20-something friends who obtain a jet pack like the one flown in Thunderball. They think it will make them rich but their dream devolves into betrayal, kidnapping and murder.

  • Any chance this European tour might lead to a new Devo album?

    If it was up to me it certainly would. The world needs new DEVO missives now more than ever. Getting Mark on board is the elusive key.

  • Finally, Would you ever imagined that after thirty-plus years DEVO would still be both relevant and nouveau?

    I wish more people thought that way. We were never trendy in the first place if you think about it so our work didn't date itself the same way style-based bands from the '80s with their new wave hair and skinny ties did. Radio people believed we weren't really writing "songs". They thought our sound was too radical. Now of course music went our way and the beats, compositions, lyrics and sounds we introduced are mainstream. We were definitely pioneers who got scalped.

  • DEVO Euro Tour 2007: June 18th Brighton Dome June 19th London Southbank Centre's Meltdown at the Royal Festival Hall June 22nd Birmingham Symphony Hall  June 23rd Manchester Apollo June 24th Glasgow Academy June 26th Shepherds Bush Empire Ticket Hotline: 0870 735 5000, www.bookingsdirect.com ; Meltdown Tickets 0871 663 2520. 
    Photo Credits: 

    "Freedom Of Choice" Era Photo (1980) (c) DEVO Archives
    "New Traditionalists" Era photo (1981) (c) Robert Matheu
    Early DEVO photo - Factory Scene, circa 1970's (c) DEVO Archives
    Devo Singles - (c) Devo-Obsesso.com Archives

 

more For more information on Devo see Club Devo Web site

more Devo MySpace page

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